👋🏾 Welcome! I hope you find the information here about proto-personas useful and please let me know if you have any feedback how I can improve!

Table of Contents

What are proto-personas?

Proto-personas are created based on the assumptions of the stakeholders and some initial background research on related product or services. This is an opportunity to present an idea of your target audience and how your services or product will work for them.

Note; your Proto-persona will be further developed into a Persona proper as more focused research, quantitative and qualitative data, are aggregated and analyzed!

What to include

1. Who:
   1. Potential user details and their demographic information. Who would use the platform/service? What are their attributes? (Such as age, gender and profession)
2. What:
   1. What are the users needs and what does this user want to accomplish? What are they looking to achieve?
3. How:
   1. What are the users motivations? How do they prioritize them?
4. Frustrations and pain points
   1. What are the challenges they encounter? What problems might they encounter along the way? What is preventing them from their achieving their goal?

Template

<aside> <img src="/icons/user-circle_gray.svg" alt="/icons/user-circle_gray.svg" width="40px" /> Demographics

• Name:
• Age:
• Location:
• Occupation:
• Income: </aside>

<aside> <img src="/icons/trophy_gray.svg" alt="/icons/trophy_gray.svg" width="40px" /> Needs & Goals

</aside>

<aside> <img src="/icons/bicycle_gray.svg" alt="/icons/bicycle_gray.svg" width="40px" /> Behaviors & Beliefs

</aside>